US 11,107,098 System and method for content recognition and data categorization
3 defendants · 3 suits · updated October 6, 2026
Also cited as U.S. Patent No. 11,107,098 · US11107098B2 · US 11,107,098 B2 · 11107098 · the '098 patent
Content Aware, LLC has filed 3 patent-infringement suits on US 11,107,098, "System and method for content recognition and data categorization" since July 30, 2026, all in the E.D. Tex., against 3 distinct defendants including Myntra Designs Private Limited, Rakuten Group, Inc. and Snitch Apparels Private Limited. The patent was granted August 31, 2021 on a priority date of May 23, 2019. Its abstract opens: "A system and method for decentralizing data and determining performance of different entities in multiple geographical and categorical markets whereby the system may determine complimentary entities to a user's entities or other existing entities for…" The examiner cited 5 references during prosecution.
- Assignee
- Content Aware LLC
- Priority date
- May 23, 2019
- Granted
- August 31, 2021
- Expires
- May 23, 2039
- Status
- Active
- Claims
- 20 (1 independent)
- Inventors
- Cameron A. Holmes
- Full text
- Google Patents
The suits
3 cases · E.D. Tex. (3)
| Filed | Defendant | Plaintiff | Court | Docket |
|---|---|---|---|---|
| 2026-07-30 | Myntra Designs Private Limited | Content Aware, LLC | E.D. Tex. | 2:26-cv-00642 |
| 2026-07-30 | Rakuten Group, Inc. | Content Aware, LLC | E.D. Tex. | 2:26-cv-00644 |
| 2026-07-30 | Snitch Apparels Private Limited | Content Aware, LLC | E.D. Tex. | 2:26-cv-00645 |
Docket links open the public record on CourtListener. Filing dates are the complaint's.
Independent claims
What is actually asserted, verbatim.
1. A content recognition and data categorization system comprising: one or more databases coupled via a network; and a computing system having a non-transitory computer-readable medium comprising code, the computing system having one or more processors coupled to the one or more databases over the network, wherein instructions are executed by the computing system to perform: maintaining a database of the one or more databases on a server in communication with one or more third party content provider computing device systems and one or more user computing device systems, storing a plurality of user profiles, each user profile being unique and being associated with a first unique user entity accessible by the one or more user computing device systems, wherein at least one first unique user profile comprises personal information related to a first unique user and information representing at least one brand identifier of the first unique user that have been selected to be associated with the first unique user on the content recognition and data categorization system, the server adapted to access the database and to receive inputs, including from the one or more user computing devices systems; collecting one or more captured content in different formats from the one or more third-party content provider computing device systems by one or more content search queries for the one or more captured content available on the internet or by receiving shared content by the one or more third-party content provider computing device systems; storing the one or more captured content in the database; identifying one or more objects associated with the one or more captured content using Optical Character Recognition technology transforming extracted data of the one or more identified objects from the different formats of the one or more captured content to a standardized format by stripping the one or more captured content for one or more details and uploading the one or more details with additional fields cataloging various items displayed in foregrounds and backgrounds of each of the one or more captured content using one or more active machine learning and artificial intelligence processes in real time; searching the database, in response to the transformed extracted data, to identify one or more potential associated brand identifiers to the first unique user based at least in part on the first unique user profile and collected data from the one or more identified objects, the one or more identified objects received from the one or more third party content provider computing device systems; determining one or more potential associated brand identifiers to the first unique user from the one or more identified potential associated brand identifiers to determine a brand correlation between the at least one brand identifier and the one more potential associated brand identifiers to assist the first unique user in determining additional brands that have a consumer overlap; and presenting at a display associated with the first unique user, data representing the one or more identified potential associated brand identifiers to provide a more accurate vantage point of a current market, the data representing the one or more identified potential associated brand identifiers provided as one or more user interface elements associated with the one or more identified potential associated brand identifiers.
Art before the examiner
10 references of record, 5 cited by the examiner.
Everything listed here was before the Office and is what a challenge must go beyond. Art the examiner never saw is where an invalidity search starts.
Examiner-cited
- US20080077569A1 — Integrated Search Service System and Method (Yahoo! Inc., A Delaware Corporation)
- US20080147730A1 — Method and system for providing location-specific image information (Motorola, Inc.)
- US20140171039A1 — Contextually intelligent communication systems and processes (Bernt Erik Bjontegard)
- US20150186532A1 — Generating a News Timeline (Google Inc.)
- US20180350144A1 — Generating, recording, simulating, displaying and sharing user related real world activities, actions, events, participations, transactions, status, experience, expressions, scenes, sharing, interactions with entities and associated plurality types of data in virtual world (Yogesh Rathod)
Applicant-cited and other (5)
- US20110022529A1 — Social network creation using image recognition
- US20140279068A1 — Methods for linking images in social feeds to branded content
- US9600499B2 — System for collecting interest graph by relevance search incorporating image recognition system
- US10019730B2 — Reverse brand sorting tools for interest-graph driven personalization
- US10191976B2 — System and method of detecting common patterns within unstructured data elements retrieved from big data sources
Classification
- G06Q30/0276primary — Advertisement creation
- G06F18/24 — Classification techniques
- G06K2209/25
- G06K9/6267
- G06Q30/0204 — Market segmentation
- G06V20/52 — Surveillance or monitoring of activities, e.g. for recognising suspicious objects
- G06V2201/09 — Recognition of logos
- H04L67/10 — Protocols in which an application is distributed across nodes in the network
- H04L67/20
- H04L67/306 — User profiles
- H04L67/52 — Network services specially adapted for the location of the user terminal
- H04L67/53 — Network services using third party service providers
- H04L67/535 — Tracking the activity of the user
- H04L67/566 — Grouping or aggregating service requests, e.g. for unified processing
Family
- US11107098B2 — B2 (2021)
- US11361333B2 — B2 (2022)
- US20230111437A1 — A1 (2023)
- US12033190B2 — B2 (2024)
- US20210390567A1 — A1 (2021)
- US20200372525A1 — A1 (2020)
Abstract
A system and method for decentralizing data and determining performance of different entities in multiple geographical and categorical markets whereby the system may determine complimentary entities to a user's entities or other existing entities for presentation to the user of overlapping procurements and demographics to gather a deeper understanding into the same results yielded by their competition whereby users will be able to provide more personal experiences for each consumer, as well as achieve pricing discovery, greater brand awareness, and marketing strategy.
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This page is assembled from public records — federal court dockets and the patent's own file — and is updated as the case list changes. It states what the record shows and is not an opinion on the validity or infringement of any claim. Patent data via Google Patents; docket data via CourtListener.